Integrated marketing: we start with the end in mind

Applying automation to marketing efforts reduces friction and fragmentation but it isn't the end all. Learning through analytics, consistent execution and data-driven decision making is what gets you there. Can businesses achieve this at a reasonable cost? We know they can.

This is how we do it!

Idea Development & Insights

Idea Assessment | Idea/Business Model Presentations | Audience Validation/Review | Performance Metrics Reviews | Process Validation 

Marketing and sales are quickly becoming blended functions and increasingly more technical and complex.  Technical skills are an integral part of performing these daily functions. We can help clarify and mitigate the pain-points by working with our clients to reduce the technical roadblocks. You can benefit from the valuable tactical and strategic insights and outsourced support we provide to improve your performance. Delivering integrated communications quickly and efficiently while gathering and analyzing data to continuously improve.  Our idea development steps include:

  • Kickoff > Consultative call to clarify needs
  • Identify > Virtual consultations to pin-point deficiencies
  • Strategize > Strategic engagements to define action items
  • Gather > Execution, product and process options
  • Understand and decide > Make the most informed decision

Need to know more about the process?  Keep scrolling.

Hypotheses Modeling

Solution engineering | Business process modeling | Information Architecture | Software & SaaS selection | Performance Testing

By visually representing marketing models we can share and communicate the scope of the ecosystem with our clients. It promotes transparency and understanding making us better partners.  Our solution engineers create end-to-end workflow models which demonstrate all relevant concepts - digital architecture requirements, technical execution points, data gathering systems & methods, analytical frameworks. We optimize conversion funnel and attribution models across all web & mobile properties to identify & track performance.


  • End-to-end visual model creation
  • Platform selection/s
  • Account/s set-up and configuration

Low & High Fidelity MVPs (Minimum Viable Products)

Mobile | Content Management Systems | CRM | Web development | Analytics | Cloud enablement services | Integration

We align technology with intentions and strategy to produce results.  A minimum viable product just contains core features that allow the product to be deployed, and no more. An MVP is not a minimal product but minimal in relation to realizing the goal.  Our implementation and integration services build the functional model from this perspective so that we can easily iterate and build upon successes over time and meet key performance indicators.

We leverage our technical personnel to compliment internal teams or operate as an external resource to build and support social, web, mobile and cloud initiatives.

Development consulting includes:

  • Web Development
  • Web App Development
  • CMS Platform Implementation
  • HTML Development (HTML5 and CSS3)
  • Application Integration
  • E-Commerce

Data consulting services:

  • Database Strategy and Development
  • Data Management
  • Big Data Integration
  • Data Migration
  • Analytics Platform Integration & Configuration

Go-Live Execution & Program Management

Go live support | Development services | Feature additions

Our point people are available to accept support requests through the entire go live process. Our team members are on the front lines throughout the go-live process in order to ensure that if issues arise - we troubleshoot them immediately and address them quickly.  

Keeping it productive

You can contract with Weil&Jones to support your ongoing marketing needs.  Do you have technical needs that cant be met in a timely manner? We provide:

  • Scalable Levels of Service
  • Access to Solutions Engineers
  • Access to Development Resources

Faulty HTML emails, landing pages needs to be created? are analytics data not tracking correctly or need to be re-configured? Our modular approach allows you to select services that best support your organization's individual goals and current capabilities. Some of services include:

  • Landing pages
  • A/B & multivariate testing
  • Analytics configuration for Optimal path, attribution
  • Analytics configuration for Goal and conversion tracking
  • Email drip program support
  • Social media campaign support