Custom software: if it doesn't fit don't code it

How do make sure your investment in custom software is wise or warranted? Be sure the audience wants what you think they do, develop a compelling solution from the ground-up, then continue to analyze, learn and iterate to maximize impact.

This is how we do it!


Idea Development & Insights


Idea Assessment | Idea/Business Model Presentations | Audience Validation/Review | Performance Metrics Reviews | Process Validation 

We want all of our clients software solutions to return alpha performance - an out-performance of a benchmark or the norm.  Custom software development or digital based business initiatives have a high degree of under-performance. We take the steps to achieve out performance by quickly and efficiently vetting assumptions early-on using minimum viable product methodologies and gathering and analyzing data to prove proper product/market fit before the onset of major development cycles.  Idea development includes:

We evaluate new ideas or existing solutions you feel are under-performing.

  • Kickoff > Consultative call to clarify needs
  • Identify > Virtual consultations to define scope
  • Define and strategize > Strategic engagements to define action items
    • Conduct forensic analysis
    • Execute validation process
    • Explore alternative strategies
    • Explore alternative models


Need to know more about the process?  Keep scrolling.


Hypotheses Modeling


Solution engineering | Business process modeling | Information Architecture | Software & SaaS selection | Performance Testing

By visually representing marketing models we can share and communicate the scope of the ecosystem with our clients. It promotes transparency and understanding making us better partners.  Our solution engineers create end-to-end workflow models which demonstrate all relevant concepts - digital architecture requirements, technical execution points, data gathering systems & methods, analytical frameworks.

  • Rapid prototyping
  • Platform selection/s
  • Determine KPIs and setup Pass / Fail performance testing
  • Cost assessment and benchmarking
  • Account/s set-up and configuration

Low & High Fidelity MVPs (Minimum Viable Products)


Mobile | Web development | Analytics | Cloud enablement services | Integration

A minimum viable product just contains core features that allow the product to be deployed, and no more. An MVP is not a minimal product but minimal in relation to realizing the goal.  MVPs reduce execution risk, opportunity cost and up-front budget commitments.  It is an evaluative fact-driven approach that leans on in-depth customer need discovery and data-driven validation prior to making larger bets on digital business initiatives.

Development consulting includes:

  • Web Development
  • Web App Development
  • HTML Development (HTML5 and CSS3)
  • Mobile App Development
  • Application Integration
  • E-Commerce


Data consulting services:

  • Database Strategy and Development
  • Data Management
  • Big Data Integration
  • Data Migration
  • Analytics Platform Integration & Configuration


Go-Live Execution & Program Management


Go live support | Development services | Data analysis | Feature additions

Our point people support all your go-live needs. We work alongside you on the front lines throughout the go-live process in order to ensure that the move to production is smooth.  

Keeping it productive

Managed services offerings allow you to contract with Weil&Jones to support of your marketing needs.  Are you facing technical challenges faulty HTML emails, landing pages needs to be created? analytics not tracking correctly or need to be re-configured? Our modular approach allows you to select services that best support your organization's individual goals and current capabilities.

  • Scalable Levels of Service
  • Access to Solutions Engineers
  • Access to Development Resources


All data gathering and analytics features will be in place at launch however you can engage us for ongoing technical support, data and analytics services. Some types of support we supply:

  • User adoption support
  • Data analysis
  • A/B & multivariate testing
  • Analytics configuration for Optimal path, attribution, conversion tracking
  • Application management
  • Email program support
  • Solution feature additions